while i only have a passing interest in professional athletics, i always tune in each year to the super bowl so i can know what new products to purchase from my favorite corporations. this year there were some subtle product placements that didn’t fall on blind eyes. check out this ad for a popular snacking chip-

spinergys! this is a strange marketing tactic, since the wheels have been recalled for at least a decade and are by all accounts 100% fatal. but advertising works, people. expect to see a re-introduced rev-x on pretty much every new bike this season. it’s no surprise though that this year’s super bowl ads would be peppered with bygone cycling memorabelia, since the sponsor of the ‘bowl of bowls’ itself was bridgestone.

all that rigmarole to sell a few more njs framesets stateside? sheesh!